How do you calculate MRR?
Add up every plan’s monthly price times its paying subscribers, with yearly plans counted as price ÷ 12. ARR is MRR × 12.
From the example plans below. Type yours to see your own.
Months to your MRR goal
At 5% a month you reach $10,000 MRR in 44 months.
Monthly growth = new and expansion revenue minus churn, as a share of last month’s MRR. These numbers stay in your browser.Put your real MRR on your Home Screen. Join the waitlist
How MRR is calculated
- For each monthly plan: price × paying subscribers.
- For each yearly plan: (price ÷ 12) × paying subscribers.
- Add the plans together. That is your MRR; × 12 is your ARR.
- Divide MRR by paying subscribers for ARPU.
Example: 80 subscribers at $12 a month plus 25 at $120 a year is $960 + $250 = $1,210 MRR, $14,520 ARR and about $11.52 ARPU.
Questions people ask
How do you calculate MRR?
Add up what every active subscription brings in per month. For each plan, multiply the monthly price by its paying subscribers; for yearly plans, divide the yearly price by 12 first. Then add the plans together.
How do yearly plans count in MRR?
As the yearly price divided by 12. A $120 yearly plan adds $10 to MRR every month of the year, not $120 in the month it was paid.
What doesn’t count as MRR?
One-off payments, setup fees, refunds, free trials and usage that is not billed on a schedule. Discounts count at the price people actually pay.
What is the difference between MRR and ARR?
ARR (annual recurring revenue) is MRR × 12: the same recurring revenue, shown over a year. Early on, most founders track MRR; ARR is common once yearly contracts dominate.
What is ARPU?
Average revenue per user: MRR divided by paying subscribers. It tells you what one more customer is worth each month, and whether a price change is working.
How long will it take to reach my MRR goal?
At a steady net growth rate g a month, the months to go are log(goal ÷ MRR) ÷ log(1 + g). The calculator does it for you; net growth means new and expansion revenue minus churn.
Does this calculator connect to Stripe?
No. It runs in your browser and never asks for a key. To see your real MRR every day, CountDeck reads it from Stripe with a read-only restricted key and puts it on your Home Screen and Lock Screen.